On March 16th, we made a bit of history.
Irish Moon, priced at 99 cents as part of the Bestseller For A Day promotion went from ranking around #7943 on the Amazon Kindle charts, up to ranking #595 on Kindle.
It hit #2 on the Kindle Fantasy Historical list, #2 on the Sci-Fi and Fantasy-Fantasy-Historical list, and #17 on the Futuristic, Fantasy and Ghost list.
Irish Moon had minimal Adwords support. In part, because the funds just didn’t kick in. In part, because the Adwords weren’t very effective, meaning the right ad, combined with the right copy, married with the best day and time that would create a strong click to buy ratio.
Amazon ranks every book by how many of that title are selling compared to every other book at that point in time.
Irish Moon‘s 200 sales that pushed it up the charts so well can be credited to reader support, reviews and word of mouth. The program’s credibility is no longer questioned. Readers are starting to trust that this is in fact a promotion program that brings great books at a great price with a collective goal they get to be a part of.
Because it is. And, each run, we’re learning about significant nuances that apply to different genres and platforms.
Now, our focus is not only how to break into that top 100, but how to stay there. First, write the book your high school nemesis can’t put down. Second, build a strong promotion platform. Third, get outside your comfort zone, step by little step, and take charge of your own success without apology.
These are lessons for all authors, not just Indie. We really are in this together and programs like this prove how powerful that ‘together’ can be.
I can’t thank the reviewers who supported Irish Moon with honest reviews enough. I had a blast at each of their sites. I can’t thank friends, family and HOT Club members aka readers enough for telling their mother, their father, their dog about Irish Moon. And, of course, I couldn’t be here without the support and genius of the IBC.
Fierce Dawn, my dark paranormal romance, releases April 2011 and the Indie Book Collective thinks it could be the book that will in fact go to the top. I’ve got a ton of work to do and I promise you this, I am loving every minute of it and still pinch myself to make sure this dream I’m in is real.
But, first, stay tuned for the hilarious and touching A Walk In The Snark by Rachel Thompson for Bestseller For a Day April 6th! We’re talking belly laughs, a hot price and phenomenal prizes to once again take a title to the TOP!
Thank you so much to everyone who came out and bought their Kindle copy of Irish Moon!