Last week the super awesome boots I ordered arrived in the mail. I adore these boots. They’re a little bit Tahoe and a little bit Robin Hood. Along with my package, three samples were included. Tampons, a pantyliner and a disposable razor.
Did I mention the store I bought my boots from caters to teens?
At first, I thought, how hilarious! It’s been my favorite funny story for a week! But then I got to thinking. In actuality, it’s smart. One, it’s a freebie and who doesn’t love a freebie? Two, it’s a great age range to win lifetime purchasing loyalty. Three, it’s a win win. Both the retailer and the product company make a good impression. Buy here, get stuff. FREE stuff.
So, my thought is, how can an author do this? No, I’m not saying throw in products with your book purchase. But, instead, what if authors shared access to chapters, buy links, etc. to their fellow authors? Or is this already happening and I’m slow on the uptake?
Can an author give additional value to their readers experience? And, how?